On February 22, 2022, the 10th Home Decor Benefiting the People Project, co-sponsored by 3TREES and the China Alliance for Excellent Home Living, was launched in Ningbo Fotile Ideal City under the theme "Empowering Brands and Benefiting the People". Thanks to the commitment of the alliance’s members, the annual Home Decor Benefiting the People Project is now off to a start.

Hong Shengyuan, Assistant Vice President of 3TREES Group, was invited to attend the meeting, and joined the presidents of 20 leading brands in the industry to discuss the pro-consumer and pro-business policies of the home decor industry and the direction of its future transformation and upgrade under the new circumstances.

Hong Shengyuan, Assistant Vice President of 3TREES Group

In the panel discussion on "What black-technology products or services does your brand have to support the Home Decor Benefiting the People Project in 2022", Vice President Hong shared his insights on the topic.

Vice President Hong said, 3TREES has developed an innovative series of "Health+" products that are above the national green product standards and the environmental standards in Europe and the US, as well as the odorless series of high-quality paint products including “FDA food contact grade wall paint”, "Fresh Breath Air Purification Paint", and "360 Anti-bacterial Anti-Viral Paint". During the Tmall Super Brand Day on March 27, 3TREES will introduce a new marketing model for home decor building materials with fresher and healthier products and the new standard of the upgraded Immediate Move-in 2.0 painting service. 3TREES will not only provide the consumers with a good brand, quality service and competitive price, but also deliver a great experience of one-stop painting services for them to pursue a better life.

By launching the 10th Home Decor Benefiting the People Project, 3TREES is working with the China Alliance for Excellent Home Living to promote brand association and resource integration, and form a synergy between the most efficient channels and most competitive brands. While creating a green, convenient and enjoyable shopping and living experience for consumers, the cooperation between like-minded big brands and their low-carbon, energy-saving and environmentally friendly products and services will contribute to the national strategy of carbon peak and carbon neutrality, and make homes healthier, cities more beautiful and life better!

Going forward, 3TREES will continue to keep to its founding mission, uphold the concept of green, innovative and sustainable development, create an integrated 7-in-1 one-stop system of green construction materials and services, and actively participate in the Home Decor Benefiting the People Project. By delivering healthy products to hundreds of millions of Chinese consumers, and serving customers with outstanding Chinese intellectual manufacturing, 3TREES will create better conditions for people to pursue a life of fulfillment and excellence, and contribute to the high-quality, high-speed development of the country.